Why is financial management so important in business?

Your business’s success is directly affected by your financial management approach.

As a business owner, one of your most important responsibilities is proper, effective financial management. This includes knowing the potential consequences of your management decisions on cash flow, revenue, and the overall financial condition of the company. You’ve got to stay on top of all activities conducted within and surrounding your business as any and all of them can have an impact on the company’s financial performance.

Below we’ll take a look at the reasons why proper, thorough financial management is so crucial to the success and health of your business.

By Jim Woodruff

Life Cycles of a Business
Most companies experience losses and negative cash flows during their startup period. Financial management is extremely important during this time. Managers must make sure that they have enough cash on hand to pay employees and suppliers even though they have more money going out than coming in during the early months of the business. This means the owner must make financial projections of these negative cash flows so he has some idea how much capital will be needed to fund the business until it becomes profitable.

As a business grows and matures, it will need more cash to finance its growth. Planning and budgeting for these financial needs is crucial. Deciding whether to fund expansion internally or borrow from outside lenders is a decision made by financial managers. Financial management is finding the proper source of funds at the lowest cost, controlling the company’s cost of capital and not letting the balance sheet become too highly leveraged with debt with an adverse effect of its credit rating.

Financial Management in Normal Operations
In its normal operations, a company provides a product or service, makes a sale to its customer, collects the money and starts the process over again. Financial management is moving cash efficiently through this cycle. This means that managing the turnover ratios of raw materials and finished goods inventories, selling to customers and collecting the receivables on a timely basis and starting over by purchasing more raw materials.

In the meantime, the business must pay its bills, its suppliers and employees. All of this must be done with cash, and it takes astute financial management to make sure that these funds flow efficiently.

Even though economies have a long-term history of going up, occasionally they will also experience sharp declines. Businesses must plan to have enough liquidity to weather these economic downturns, otherwise they may need to close their doors for lack of cash.

Reporting on Business Operations
Every business is responsible for providing reports of its operations. Shareholders want regular information about the return and security of their investments. State and local governments need reports so that they can collect sales tax. Business managers need other types of reports, with key performance indicators, which measure the activities of different parts of their businesses.

As well, a comprehensive financial management system is able to produce the various types of reports needed by all of these different entities.

Filing and Paying Taxes
The government is always around to collect taxes. Financial management must plan to pay its taxes on a timely basis.

Financial management is an important skill of every small business owner or manager. Every decision that an owner makes has a financial impact on the company, and he has to make these decisions within the total context of the company’s operations.

Read the full article here.

Do you have any financial management tips with which you’ve had success in your business? Let us know in the comments below, and be sure to contact the partners at Flagship Financial for help with all your business’s financial needs.

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